The Story
Deliberately Plain was born out of real life, the messy, beautiful, demanding kind.
The kind where we juggle work, ambition, responsibilities, people we love, and sometimes people who make things harder than they need to be.
Where some days feel like wins, and some days feel like pure survival.
And through it all, I’ve always found something steady in the small, beautiful rituals.
One of them? My jewellery.
Not because it fixes everything. But because in those small moments, it makes me feel better.
I’ve always loved those tiny moments:
When I’m completely drained after a long, stressful day, and I suddenly catch a glimpse of my ring, its soft glimmer catches my eye and, just for a second, I think “That’s so pretty.”
And in that small moment, my mood shifts.
Or on the hectic mornings, running late, scrambling out the door. I glance at my jewellery and instinctively choose a bracelet or stack that simply feels right for the mood I need that day.
It doesn’t fix my day. But seeing something beautiful makes me feel beautiful.
And that little bit of confidence makes all the difference.
I don’t design these pieces. I curate them.
I handpick every piece because I would wear it myself, through all the boss days, bad days, and cry-in-the-shower days.
Durable. Waterproof. Tarnish-resistant. Most of all, affordable. Because beautiful things shouldn’t feel like a guilty splurge. They're strong enough to survive real life. Pretty enough to brighten even the hardest days.
Deliberately Plain is for the women who:
- Handle life’s endless chaos
- Are very tired but still show up
- Keep getting back up even when it’s hard
- Deserve to feel good every single day
Because sometimes, the smallest acts like slipping on a ring, choosing your stack, seeing that sparkle in the mirror, are exactly what remind us that we’re still here.
Still going.
Still gorgeous.
If that’s you, you’re home here.
Welcome to Deliberately Plain.