Our Story

Jewellery is more than just an accessory—it’s about how it makes you feel. The right piece can make you feel powerful and confident, especially on days when you’re feeling low. Whether it's catching a glimpse of your jewellery shimmering in the mirror before heading into a meeting or simply wearing a piece that makes you feel put-together as you juggle the demands of a busy day, jewellery has the power to lift your spirits.

It's those little moments—slipping on a favourite necklace while getting ready for another day of caring for your family, or feeling a bit more dressed up with a delicate bracelet as you tackle the endless to-do list. Even on the busiest days, a well-chosen piece of jewellery can offer a small but meaningful boost, reminding you of your strength and resilience.

The inspiration behind Deliberately Plain

As someone who loves the joy and confidence that jewellery brings, I’ve also felt the heartbreak of losing pieces with deep emotional value. I realised I needed jewellery that made me feel good without the constant worry of losing something irreplaceable.

The Deliberately Plain collection

My personal experience inspired me to create Deliberately Plain—a brand for those who embody confidence and minimalism with elegance. Thoughtful in their choices, they invest in key pieces that enhance a timeless, sophisticated style. They value jewellery that is durable and chic, perfect for traveling, managing work, or navigating the beautiful chaos of home life—those moments when it’s best to keep more expensive, emotionally valuable pieces safe.

With Deliberately Plain, I wanted to offer the perfect blend of simplicity and strength, allowing anyone to stay effortlessly stylish without compromising on quality or sentiment. Each piece is carefully crafted using gold plating over stainless steel and silver—high-quality, waterproof, and tarnish-resistant, yet delicately designed to be cherished with care.

Join our journey

If this resonates with you, I invite you to explore our collection and discover pieces that speak to you. I hope you find something you love, and that our jewellery brings you the same joy and confidence it brings me.

Please share our story and help us connect with others who seek timeless, minimalist jewellery that not only enhances their style but also lifts their spirit. Together, we can build a community where everyone feels empowered to express their unique style with pieces that are as enduring as the moments they cherish.

 With love and a wag from Neo and me,

x

Kim - Founder, Deliberately Plain